Workflow automation
Mapping the manual steps in a funnel and replacing them with reliable, monitored pipelines.
Tokens processedBillions
AI & Automation Specialist
AI systemsthat runthemselves
Agents, pipelines and reporting built for marketing teams — designed, evaluated and shipped into production.
AI & Automation Specialist
A decade in marketing. Now building the systems that run it.
I design and ship AI-driven automation for marketing teams — the workflows, agents and reporting that remove manual work and make growth repeatable.
Currently automating: lead routing
10Years in marketing
2Years in automation
BillionsOf AI tokens used
01 — What I work on
The four areas most of the work falls into
AI agents & assistants
Purpose-built assistants for research, qualification, content and support — scoped, evaluated and shipped.
Marketing systems
Lifecycle, lead routing and campaign operations, built by someone who ran the marketing side for ten years.
Data & reporting
Clean sources, automated reporting and dashboards people actually open on Monday morning.
02 — Selected work
Case studies
Case 012026
Vendor & raffle operations platform
An outdoor industry expo
200+ vendors, a live charity raffle and event-day check-in were all being run off spreadsheets, a Dropbox folder and a Google Form — with the coordinator as the single point of failure.
One operations platform: a self-serve vendor portal with an interactive venue map, a raffle engine that draws winners and closes ticket sales automatically, and QR check-in.
12–15Coordinator hours saved / week
Next.js · Neon Postgres · Drizzle · Shopify Admin API · Resend
Case 022026
AdPilot — Meta Ads automation
Productized SaaS, built and operated in-house
Operators running their own Meta Ads burn hours a week on the same mechanical setup — duplicating audiences, refreshing creative, rebuilding campaign structures — using tools designed for agencies.
A subscription product that turns a multi-hour Meta Ads workflow into a 30-second setup: pick a goal, pick a target, ship. Campaigns launch and refresh without opening Ads Manager.
2–4 hrsTime saved per launch
Next.js · Supabase · Stripe · Meta Ads API · Vercel
Case 032026
Event CRM & lifecycle email
An outdoor industry expo
Every email went out by hand — vendor confirmations, raffle-winner notices, RSVP follow-ups — with no campaign tooling, no preview before send, and no record of who had been sent what.
An in-house CRM with a campaign composer, live preview and event-segmented sending, plus a transactional layer that fires winner, reminder and notification emails across the whole lifecycle.
Cron, every 30 minReminder cadence
Next.js · Neon Postgres · Resend · Vercel Cron
Case 042026
Shopify rebuild + lifecycle email
An adventure-vehicle retailer
A tangle of legacy theme edits and half-installed apps, plus an email platform sending the welcome series to people who had already bought a vehicle. The marketing team had stopped trusting their own data.
A clean theme rebuild on a maintained base, a lifecycle program that respects purchase history, and an automation bridge keeping the two in sync without a paid ETL layer.
−40%Theme load time (LCP)
Shopify · Liquid · Klaviyo · n8n · Resend
Case 052026
CRM, project and ads dashboards
Internal tooling, built for my own operation
Off-the-shelf CRMs and PM tools assume a team of five and bury the half-dozen views that actually matter when you are running client work, sales and ads yourself.
Three internal apps — CRM, project dashboard and a Meta Ads dashboard — sharing one auth session and one data model. Every gap gets felt here before a client is asked to live with one.
4Off-the-shelf tools replaced
Next.js · Neon · Supabase · Meta Ads API · TanStack Query
Case 062026
Landing-page system + print collateral
A luxury-vehicle dealership
Paid search and social traffic was being dumped onto a slow, generic dealer-network page, while showroom print collateral lived in disconnected design files.
A reusable landing-page system where each campaign gets a focused page built from shared brand primitives, plus a generator that outputs print-ready collateral from the same content.
<1 dayTime to launch a new page
Next.js · Vercel · Tailwind · PDF generation
03 — Skills & tools
What I build with
- Claude
- OpenAI
- Agent design
- Prompt engineering & evals
- RAG pipelines
- Next.js
- React
- TypeScript
- Node.js
- Tailwind CSS
- Postgres
- Neon
- Supabase
- n8n
- API integrations
- Webhooks & cron pipelines
- Shopify
- Klaviyo
- Meta Ads
- Google Ads
- GA4 & attribution
- Vercel
- Linux VPS
- Git
04 — Experience
How I got here
Last 2 years
AI & automation
Building agents, pipelines and internal tooling on top of large language models. Billions of tokens of hands-on production experience.
Prior 10 years
Marketing
A decade running campaigns, funnels and reporting — the context that makes the automation useful rather than merely clever.
05 — About
Marketing first, automation second.
Ten years in marketing, two in automation, and billions of AI tokens spent finding out where the technology actually holds up. That order matters: the systems I build are shaped by the work they replace, not the other way around.
If you have a process that runs on copy-paste, spreadsheets and reminders, that is usually the first thing worth automating.
Let's find the work worth automating.
A 30-minute call is usually enough to tell whether there's a fit.
Book a free call